Privacy Policy

Last updated: 8 August 2026

New Lemon Studio is a trading name of SEAL DATA LTD, a company registered in England and Wales under company number 15045442.

This Privacy Policy explains how we collect, use, and protect personal information when you visit newlemon.studio, contact us, or enquire about working with us.

1. Who we are

The data controller is:

SEAL DATA LTD, trading as New Lemon Studio

71–75 Shelton Street

Covent Garden

London

WC2H 9JQ

United Kingdom

Email: hello@newlemon.studio

2. Information we collect

Information you provide

If you contact us through our website or by email, we may collect information such as:

  • your name

  • company name

  • email address

  • budget range

  • details about your website or project

  • any other information you choose to include in your message

We use this information to respond to your enquiry, discuss potential work, provide our services, and manage our relationship with you.

Website analytics

We use Framer Analytics and Google Analytics 4 (GA4) to understand how visitors use our website.

Framer Analytics may provide us with aggregated information such as page views, traffic sources, approximate location, device type, browser, and operating system. Framer Analytics does not use cookies or persistent identifiers.

If you consent to analytics cookies, we also use Google Analytics 4, provided by Google, to collect information about how visitors find and interact with our website. This may include information such as:

  • pages visited

  • traffic and referral sources

  • approximate location

  • device and browser information

  • interactions with the website

  • session and usage information

GA4 uses cookies and similar technologies to help distinguish visitors and measure website usage.

We use this information to understand website performance and improve our content, marketing, and website experience.


3. How we use your information

We use personal information where necessary to:

  • respond to enquiries

  • discuss and prepare potential projects

  • provide our services

  • communicate with clients and prospective clients

  • operate, maintain, and improve our website

  • understand how visitors use our website

  • comply with legal or regulatory obligations

We do not sell your personal information.

4. Our lawful basis for processing

Under UK data protection law, we generally process personal information on the following bases:

Legitimate interests — where it is reasonably necessary to operate our business, respond to enquiries, communicate with prospective clients, and understand and improve our website.

Contract or steps before entering into a contract — where you ask us to discuss, quote for, or provide services.

Legal obligation — where we need to retain or use information to comply with applicable legal, accounting, or regulatory requirements.

Consent — where we use analytics cookies or similar technologies that require your consent, including our use of Google Analytics 4.

5. Cookies and analytics

Our website uses both cookie-free analytics and analytics cookies.

Framer Analytics

We use Framer's built-in Analytics to measure website traffic and usage. Framer Analytics does not use cookies or persistent identifiers and does not track visitors across multiple days.

Google Analytics 4

We also use Google Analytics 4 (GA4) to understand how visitors find and use our website.

GA4 may use cookies, including the _ga cookie, to distinguish visitors and measure website activity.

Where consent is required, GA4 analytics cookies are only used after you choose to accept analytics cookies through our cookie consent mechanism.

You can reject analytics cookies when you first visit the website and change your preferences later through the cookie settings available on the website.

Rejecting analytics cookies does not prevent you from using the website.

6. Service providers

We use a small number of third-party services to operate our website and business.

Framer

Our website is built and hosted using Framer, provided by Framer B.V.

Framer provides website hosting, infrastructure, forms, and analytics services and may process technical or personal information on our behalf as part of providing those services.

Where personal data is transferred internationally, Framer states that it uses applicable data-transfer safeguards, including recognised transfer mechanisms for data subject to UK data protection law.

Calendly

Our website includes a link to Calendly for booking calls.

If you choose to book a meeting through Calendly, you will be using Calendly's service and its own privacy practices will apply. We may receive the information you provide through Calendly where necessary to arrange and manage the meeting.

Google Analytics

We use Google Analytics 4, provided by Google, to measure and understand website usage.

If you consent to analytics cookies, Google may process information about your use of our website on our behalf. Google provides controls relating to data retention, deletion, advertising personalisation, and other privacy settings.

Google may process information in countries outside the United Kingdom. Where required, appropriate safeguards are used for international transfers of personal information.

7. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

The period will depend on factors such as:

  • whether an enquiry develops into a client relationship

  • whether we need the information to continue communicating with you

  • contractual requirements

  • accounting and legal obligations

  • whether the information may reasonably be required to establish or defend legal claims

When information is no longer required, we delete it or otherwise stop retaining it where reasonably practicable.

8. International data transfers

Some of the service providers we use may process information outside the United Kingdom.

Where UK data protection law requires safeguards for an international transfer, we rely on our service providers to implement appropriate transfer mechanisms and contractual protections.

9. Your rights

Depending on the circumstances, UK data protection law may give you rights relating to your personal information, including the right to:

  • request access to your personal information

  • ask us to correct inaccurate information

  • ask us to delete information

  • ask us to restrict certain processing

  • object to certain processing

  • request transfer of your information where applicable

To exercise any of these rights, contact us at hello@newlemon.studio.

We have registered with Information Commissioner's Office (ICO), the UK's data protection regulator. You also have the right to raise a complaint with ICO.

10. External websites

Our website may contain links to third-party websites and services.

We are not responsible for the privacy practices of those third parties. We recommend reviewing their privacy information before providing personal information to them.

11. Changes to this policy

We may update this Privacy Policy when our website, services, or use of personal information changes.

The latest version will always be published on this page with the date of the most recent update.