Alt Text in Framer: What It Is, Why It Matters, and How to Do It Right

Adding alt text to images isn't just about SEO — it's about accessibility, inclusivity, and good design practice. If you're building professional websites in Framer, writing effective alt text should be a part of your workflow.

Here’s what you need to know.

What Is Alt Text?

Alt text (alternative text) is a written description of an image that:

• Is read aloud by screen readers for visually impaired users

• Displays when images fail to load

• Helps search engines understand image content

Why Alt Text Matters in Web Design

• Accessibility: Complies with WCAG standards and improves usability for screen reader users

• SEO: Helps Google index images and improves visibility in search

• Fallback: Ensures context is preserved even if an image fails to load

• Professionalism: Shows attention to detail, especially in client work

How to Write Good Alt Text

DO:

• Be clear and descriptive

• Keep it concise (typically under 125 characters)

• Mention important context (what the image conveys in the layout)

DON’T:

• Start with “image of” or “picture of” — it’s redundant

• Keyword-stuff or write like a caption

• Describe purely decorative images — leave alt text blank for those

Adding Alt Text in Framer

Framer allows you to add alt text manually to:

• Image components

• CMS images

• Background images (in some cases, via the layer's settings)

It’s easy to overlook — but spending a few extra minutes writing alt descriptions ensures your site is more inclusive and search-friendly.

Want to Speed It Up?

If you're working on large projects, manually writing alt text for dozens of images can be time-consuming. The Alt Text Go plugin for Framer helps automate this process using AI. You can:

• Generate alt text for static and CMS images

• Review and edit the suggestions

• Apply SEO keywords when needed

It’s a helpful companion — not a replacement for human judgment.

🔗 View Alt Text Go in the Framer Marketplace